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Argument exploration and testing

RONO™ strongly advocates the need to explore and test arguments and to test assumptions – a key strategy for adding value. Consider use of rationale, spin, expression balance, overworking arguments, too many argument options and the important use of leveraging.

There are 7 strategies for this principle.

Arguments are used in negotiation to put your case and to try to persuade and influence outcomes. It is in the OPTION PHASE where arguments are prepared and developed for the NEGOTIATION PHASE.

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