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Research and analysis

RONO™ acknowledges and advocates that appropriate analysis and research are mandatory for the success of any negotiation. Research and analysis are tasks in their own right, with documented industry specific methodologies. Without diminishing the need for research, this PRINCIPLE touches on strategies for optimising the research outcomes relevant to the negotiation process. This includes identifying key terms, paying attention to detail, keeping a vision of the big picture, seeking OPTIONS for ADDING VALUE, testing assumptions and managing sudden change in (e.g. economic) conditions.

There are 6 strategies for this principle.

Identifying key terms.
It is a good idea at this stage to identify the key terms around which the NEGOTIATION will focus. This will assist the research and analysis process so that it remains focused on the end objective.

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