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Creating options

Creating and keeping OPTIONS open – critical in the RONO™ process for ADDING VALUE and addressing the quintessential question ‘What are your options’. Consider the need for lateral thinking, brainstorming, dreaming, identifying your options, keeping options open, and critically reviewing and prioritising options and arguments.

There are 6 strategies for this principle.

In the OPTIONS PHASE, assemble and critically review your options by brainstorming; then ask, having regard to the jigsaw of other terms, does it meet your objective?  Does it add value?  Can you persuade the customer?  Note, there is occasionally...

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