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Generate interest

This ‘Generating Interest’ PRINCIPLE covers the wide ranging strategies relating to the need to generate interest in your product, generating interest in your customer, establishing your credibility, managing the impulse for a quick deal and ‘getting creamed’, showing interest in customer with face to face or ‘virtual’ meetings, and as always, being an active listener!

There are 6 strategies for this principle.

Impulsive – getting ‘creamed’.
Beware. It is a common problem that when meeting a new customer (especially an overseas customer) for the first time, you may want to impress the new customer or secure an early deal, without necessarily exploring if there are bigger and better op...

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