This is another PRINCIPLE, super rich with STRATEGIES and ACTIONS for ADDING VALUE and SETTING A STANDARD in your NEGOTIATION. How to counter – a critical skill. And how to ‘concede’ – what do you get in return? Conceding too quickly? Are ‘egos’ getting in the way? Over complicating and frustrating the issues? Again, what is your WALK AWAY? And quietly reserving a possible ‘final’ concession!
There are 9 strategies for this principle.
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